Lokmata Namamyham

Lokmata from Arjun Uvacha Maa Parv Book by Dr Krupesh Thacker

“Lokmata Namamyham” Project is a part of Maa Parv based on the bestseller book “Arjun Uvacha: Maa Parv” authored by Dr. Krupesh Thacker. The book is the second part of the ‘Bhagavad Gita for Life‘ book series. The project is organized by the Give Vacha Foundation in association with Krup Music, Krup Productions, and Esy ID. The event is designed by Dr. Krupesh Nayna Shashikant and coordinated by Dr. Pooja Pravina Jagdish and volunteers. Participants will serve लोकमाता (Rivers) with the concept of लोकमाता नमाम्यहम्‌ in mind. It is the longest Mother’s Day celebration in the world, including a compilation book launch under the project ‘Shabda Vandana’, the Krup Talks show, a music launch event, and more.


The “Lokmata Namamyham” project is an integral part of the much-awaited Maa Parv 2023, which is based on his book “Arjun Uvacha: Maa Parv”, envisioned to celebrate the invaluable contribution of mothers in our lives. Through a beautiful ritual of gratitude, participants can acknowledge and express their heartfelt appreciation towards their mothers or mother figures for their unwavering love, sacrifices, and support. The project embodies the essence of “लोकमाता नमाम्यहम्‌” emphasizing the significance of serving and respecting rivers as God-like figures. Along with the ritual, the project offers a diverse range of events such as the engaging Krup Talks show and a soulful music launch, ensuring an unforgettable experience for all.


Lokmata Namamyham is a heartwarming project that celebrates the divine relationship between rivers and human. We welcome all participants to share their serve the mother rivers. Let’s come together and celebrate the unconditional love and sacrifices of our mothers. Participation certificates will be provided to all. Join us now and make this a memorable event for you and your mother.

There are 2 ways to join Matru Pooja:

  1. Become a Gift Of Time Ambassador, To become a Gift of Time ambassador CLICK HERE.
  2. Share a special moment with your mother on social media using THIS SONG and the hashtags #MaaParv and #MaaParv2023.


The “लोकमाता नमाम्यहम्‌” project is a part of Maa Parv 2023 organized by the Give Vacha Foundation, with the goal of celebrating and honoring the concept of “लोकमाता नमाम्यहम्‌” (We bow down to mother like rivers.) and promoting the importance of rivers for maintaining harmony in nature. The project includes various activities and events throughout the month, such as the Krup Talks show and a music launch event, with the aim of fostering a sense of community, love, and appreciation for mothers, and spreading positivity and happiness among people.